Talking about sustainability with heart
In my time at sustainability communications agency Flag, I worked with world-leading brands to help them shout about the work they were doing to do and be better.
Sustainability writing had something of a bad rep. Jargon-packed. Serious. Sends-you-to-sleep boring. And yet talking about changing the world should be anything but doom and gloom. That's where I came in.
Taking complex information and making it clear and accessible is no easy feat. But when you have an already strong brand identity to use as an anchor, you're off to a running start.
From ASOS and OVO to MUJI, La Prairie and Gap, I took every new brief, every brand book, re-imagined each brand's tone of voice for the sustainability and diversity, equity, and inclusion space - and got writing.
I penned blogs and bylines, social media posts and video scripts. Websites. Pitches. CEO letters, manifestos and impact reports. Words that connect with people - and help them see the world differently.
Want to learn more? Take a look at the links of just some of the things I've worked on below: