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Talking about sustainability with heart

The what:

In my time at sustainability communications agency Flag, I worked with world-leading brands to help them shout about the work they were doing to do and be better.

The challenge:

Sustainability writing had something of a bad rep. Jargon-packed. Serious. Sends-you-to-sleep boring. And yet talking about changing the world should be anything but doom and gloom. That's where I came in.

The how:

Taking complex information and making it clear and accessible is no easy feat. But when you have an already strong brand identity to use as an anchor, you're off to a running start.

From ASOS and OVO to MUJI, La Prairie and Gap, I took every new brief, every brand book, re-imagined each brand's tone of voice for the sustainability and diversity, equity, and inclusion space - and got writing.

The result:

I penned blogs and bylines, social media posts and video scripts. Websites. Pitches. CEO letters, manifestos and impact reports. Words that connect with people - and help them see the world differently.

Want to learn more? Take a look at the links of just some of the things I've worked on below:


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