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Care home brochure for

The Tides



The Tides are boutique care homes with heart. I created tone of voice and copy for a brochure showcasing their warm and welcoming ethos.


My priority was to move away from the formal language of care and the perception of homes as stuffy. This was achieved wtih thei place: ‘The Tides family’, an inclusive and inviting collective phrase for the care team, residents, and their nearest and dearest.


Meanwhile,

And still be professional on the page.






Setting new standards in specialised EMI care.


‘The Tides was created to redefine the landscape of later living care, putting residents’ needs at the heart of the community with the very best in progressive support, facilities and technology.




Nutritious, locally sourced food is at the heart of our menu. Whether it’s the taste of summer in peaches and cream or traditional roasts and melt-in-the-mouth pies in winter, our philosophy is to put simple, delicious ingredients centre stage.





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